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Helping people make smart financial decisions.

We are committed to publishing the most accurate and actionable advice, personalized calculators and educational tools to help people navigate life’s big personal finance decisions.

What we do at SmartAsset

We are a financial technology company aiming to provide the best personal finance advice on the web. We offer free and personalized tools to empower people to make smart personal finance decisions around homebuying, investing, retirement, taxes and more.

How we do it

Our free tools, calculators and advice are objective and based on data. We use patent-pending Automated Financial Modeling (AFM) technology to help people make confident decisions that impact their finances and financial goals, such as saving for a home or retirement. In some cases, companies compensate us with a referral fee if a user clicks on or is approved for a financial product through our site. This compensation does not influence our recommendations or advice. We maintain editorial integrity when evaluating products and clearly label any partner and sponsored or advertising content.

Our Values

  • We Empower Users
    Our financial insight empowers our users.
  • We Trust Each Other
    We have trust in what we do and in one another.
  • We Rise & Adapt
    We rise and adapt to deliver.
  • Data Fuels Our Decisions
    Data shapes our goals and drives our actions.
  • We Collaborate
    We value people's talent, ideas, and voices.

Who we are

We are a team of techies, journalists and data nerds committed to bringing you transparency and accuracy no matter where you are in your financial journey.

Our Founders

Our Experts


Contour Ventures Partners logo Fitz Gate Ventures logo Focus Financial Partners logo IA Capital Group logo Javelin Venture Partners logo New York Life logo North Bridge Venture Partners logo Peterson Ventures logo Quotidian Ventures logo TTV Capital logo Transamerica Ventures logo Y Combinator logo And other smart investors.
Our content and calculators are seen by 65 million+ users each month
on, across our owned and operated channels and partner sites.
AOL logo CNN logo MarketWatch logo Reuters logo Dotdash logo

Awards and Recognition

Benzinga Best New Product
Forbes America's Best Startup Employer in 2020
The Financial Technology Report Top 50 Financial Technology CEO of 2020
Folio Eddie & Ozzie Awards, Consumer, News / General Interest, Series of Articles
Finovate Best Wealth Management Solution
Wealth & Finance International FinTech Awards, Most Innovative Personal Finance Advisory Firm - USA
SimilarWeb Momentum Awards, Personal Financial Advice
FinTech Breakthrough Innovation Award for Personal Finance
Y Combinator Top 100 Company
The Webby Awards Best User Experience

Contact the SmartAsset or SmartAdvisor Teams

For all Financial Advisor or
Firm inquiries, please email:

For all press inquiries, please email:

For all consumer inquiries, please email:

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